Limited installs each month
An AI sales operating system, installed on your own Claude workspace in three weeks.
Your reps burn hours on proposals, call prep and follow-ups, and the quality swings depending on who wrote it and how late it was. Forge fixes both: proposals go from a 4-hour job to a 20-minute review, every follow-up gets first-drafted, and everything sounds like your best rep wrote it.
Not slides. The actual setup.
Not prompts. Not a chatbot. Not custom software.
Architecture, configuration and adoption — built by a working sales leader who runs this exact system in enterprise deals every day.
What gets installed
Four layers, bottom-up. The foundation is most of the work — it's what makes everything else fit your business instead of being generic.
L1 Your knowledge, structured
Your proposals, case studies, pricing and templates organized into a knowledge base Claude actually uses — wired to your CRM and your Drive or SharePoint. This is most of the engagement, deliberately.
~60% of the install — and the reason nothing feels generic
L2 Twelve skills, four you'll live in
Proposal generation in your template. Call-prep briefs pulled from your CRM and email. Follow-up and outreach drafting. Pre-send QA that catches the wrong price and the last customer's name before your customer does. Plus eight more — research, lead triage, pipeline, RFPs — installed for the whole team.
L3 Your voice, written down
A one-page voice guide built from your real emails and an interview with your best rep. Every skill references it. It's the difference between output you send and output you rewrite.
L4 Your team, actually using it
90-minute training, a one-page playbook, a designated power user on your team, and 30 days of tuning after go-live. The part that makes it stick.
Your workspace, your licenses
Everything runs on your own Claude Team plan. We host nothing, add no telemetry, and your data stays in your workspace.
Zero lock-in
If we disappeared tomorrow, the system keeps working. There's no platform to get stuck in — that's the point.
Fixed scope, fixed price
No hourly billing, no scope creep, no "phase two" surprises. The install is the install.
Three weeks, then thirty days of tuning
W1Foundation
Intake, access, knowledge base built and wired.
W2Configuration
Skills configured to your collateral; voice guide written.
W3Adoption
Team training, live use on real deals, first tuning pass.
+30dIncluded
Adjustments after go-live — part of the fixed price.
Built at the bench, not in a deck
Forge is built and run by a working VP of Sales who uses this exact system in enterprise deals every day. The proposals, the call prep, the follow-ups — the same skills being installed for you are the ones closing real revenue right now.
So the demo is different: the actual working setup. Thirty minutes, you drive, ask anything. Worst case, you leave knowing exactly what to build in-house.
Not an agency
One operator, one install at a time, hands-on.
No hosting, no data processing
Your data stays between you and Anthropic.
No custom software
Architecture and configuration on tools you already own.
A path forward
Forge clients get early access to SellSmith Factory — the software version — as modules ship, credited against the care plan.
One Time Payment
US teams: $10,500, invoiced in USD.
- Forge install — fixed scope, 3 weeks + 30 days tuning
- €9,500
- Care plan — skill updates, new collateral, monthly tune-up
- from €750/mo
- Hourly billing, scope creep, lock-in
- —
Limited installs each month. Contact for availability.
Every install is hands-on, so I do one at a time — that's the delivery model, not a marketing line. If the current slot is taken, you're booking the next one.
Questions first?
Not every conversation starts with a demo. Send a note and it comes straight to my inbox — I reply personally.